Services - Programming


Driftek offers many web driven marketing solutions to help build your customer base and syngergize with the growth of your business. With over 100 million of the U.S. population online and 700 million world-wide, web-based marketing has become a vital asset. With many tools available, we can greatly increase traffic to your website and/or physical business location(s).


Search Engine Marketing:

Driftek's Search Engine marketing is designed to give you the best positioning on search engines, when potential buyers use keywords relevant to the products and/or services they have to offer. This is established by creating a link between popular keywords that are entered on the search engines and your site.


Website Design and Development:

Driftek Web Design is formatted to give you a high level of control over the look, feel, and details of your site. Our goal is not only to develop an engaging, well driven site but also to create one that is easy to maintain, and edit. Depending on how involved you want to be, we can design the site to suit your needs and allow you to do future updates yourself if desired, whether you are a novice or an expert designer. We can help you every step of the way. From choosing which package is right for you, to fine touching the look and details of your site. We pride ourselves for putting our customers wants and needs above all others, and are always happy to answer any questions you may have.

Contextual Marketing:

Contextual Marketing is a very popular concept that has recently gained popularity. When a user enters a word into a search engine or is browsing a product on a website that is revelant to something the you are selling, an ad and/or video is placed on that page linking the potential customer to the relevant page of your website. This can be a very powerful tool when advertising on some of today's hottest hitting sites. Driftek's competitive pricing will provide you with a package adequate to the amount of traffic you wish to receive. Some of our web-based services can also be used to create flash or image ads to be used with this marketing program.


Conversion Optimization:

In today's web-based world, the ability of your website to perform to best the of its ability and drive in online traffic is directly related with several key elements; Browser Compatibility, Dead Links, Meta Tags, and page structure. We will perform a deep analysis on all of these elements and create a detailed map of where your visitors are coming from, where they are leaving your site, and why. Following the analysis we will optimize and validate the site to bring it up to and beyond todays' standards.


Affiliate Marketing:

Affiliate Programs can earn you tons of extra money. Simply put, affiliate programs, also called associate programs, are arrangements in which an online merchant Web site pays affiliate Web sites a commission to send them traffic. These affiliate Web sites post links to the merchant site and are paid according to a particular agreement. If a link on an affiliate site brings the merchant site traffic or money, the merchant site pays the affiliate site according to their agreement. Recruiting affiliates is an effective marketing strategy, and an excellent way to get the word out about your site. Whether you already belong to affiliate programs and wish to expand, or want to create a new affiliate base, Driftek can help you maximize your revenue.


Newsletter Marketing:

Sending newsletters via email is one of the most powerful and effective ways to market online. Not to be confused with spam, this service reaches out to existing and potential customers to provide them with current information about your products and/or services, follow-ups, confirmation emails, and thank-you letters.


Customer Tracking :

Knowing who your potential customers are as important on the web as is the establishment of an offline customer base. Who is visiting your website? What is the most popular demography? What pages are they most attracted to? Driftek can help you to get these questions answered, and better assist you in expanding your site to meet the needs of your customers.